Privacy & Security Policy
Ensuring the privacy and security of your personal information is very important to us. Our Privacy & Security Policy outlines the information we collect about you, how we use, disclose and otherwise manage this information and the choices you have to restrict our usage of this information. The European Union’s General Data Protection Regulation (GDPR) regulation changes how companies use and process the personal data of European users.
Collected Information
We collect personal information when you sign up to receive newsletters and purchase online which may include your name and email address, postal address and telephone number.
Email sign-up
When you sign-up to receive our newsletters, your contact information will be stored in a secure newsletter programme (a service provided by a third party) which we use to send you regular updates from The Biscuit Factory. We do not share your information and your information is not available to be accessed or utilised by any third party. You are able to unsubscribe at any time. Please see the unsubscribe link in your email or contact us as outlined below.
Purchasing online
Our website sits on a wordpress and woocommerce e-commerce platform, integrated with Stripe payment processing. This means that when you purchase online your payment information is stored within a secure and fully PCI (Payment Card Industry) compliant third party site. Your debit or credit card information is not retained. Please see https://stripe.com/gb/privacy for more details.
Customer Service
When you contact us with a question, feedback or other comment, you may be asked for information that identifies you, such as your name, address and telephone number. We collect this information to verify your identity and to help us promptly answer your question or respond to your comment or feedback. We may retain this information to assist you in the future. We may also use your feedback, suggestions and comments to monitor and/or improve our products or website.
Website Information Collected
You can visit our site (www.thebiscuitfactory.com) without telling us who you are or providing us with any personal information. However, we collect the I.P. (Internet protocol) addresses of all our website visitors and other related information such as page requests, browser type, operating system and average time spent on our website through an analytics programme which we use to monitor and improve our website. We use tracking functions including Google Analytics, Meta Pixel, and API keys with our mailing list provider to understand user behaviour and interaction with our website, including but not limited to: page visits, link clicks, purchases.
We use cookies and similar technologies to collect information about the pages you access or visit. Cookies are bits of information that are automatically stored on your computer so we can recognise you when you return. We use cookies to better understand your use of our website so that we may continue to refine and improve the website. If you do not wish to have cookies on your system, you can set your browser preferences to disable them. The information collected through cookies may be combined with other identifiable personal information (such as demographic information) from our records and other sources to monitor and improve our website.
Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.
Sharing your data
We share information with third parties who help us provide our orders and store services to you as necessary; for example –
- couriers and parcel delivery companies including, but not limited to, Royal Mail, DHL, UPS, Only Art, Pack & Send GB.
- Mail services such as mailchimp, mailerlite, and wordpress to send order updates and automated communications
- Apps and plug-ins that help provide functionality on our website including ‘Events Tickets Plus’ and Stripe payment processer
We do not sell or share your data with third parties for their own use (EG shared mailing lists).
We may use some data for online targeted advertising, or for direct marketing and service update communications from our team.
Retention of Personal Information
We only keep your personal information as long as necessary for the purposes we collected it, or as otherwise required by law. In the UK that includes 6 years for tax and accounting purposes where financial transactions have occurred.
Security and Personal Information
Your privacy is important to us. We maintain reasonable administrative, technical and physical safeguards in an effort to protect against the loss, theft, unauthorised access, use, modification and disclosure of personal information in our custody and control. We have implemented measures in an effort to safeguard the personal information in our custody and control, including only providing access to personal information to employees who require such information for the purposes described in this Privacy & Security Policy.
Policy Changes
We may periodically update this Privacy & Security Policy for new, unanticipated uses not previously disclosed. Any changes made will be posted here. We will treat your personal information in accordance with the Privacy & Security Policy in place at the time your information was collected.
Contact Us
Feel free to contact us with any questions about our Privacy & Security Policy, how we treat your personal information or to unsubscribe from an email or other marketing list. You may also access or update the personal information we have about you. Please email us at art@thebiscuitfactory.com or write to us at the address below. To protect your privacy, we will take reasonable steps to help verify your identity before granting access or making corrections.
The Biscuit Factory
16 Stoddart Street
Newcastle upon Tyne
NE2 1AN
Last updated: March 2026